10 Years of MBG Group: How Our Brand Has Evolved Over Decades

The Foundation of MyBrush Group (MBG)

In 2004, MyBrush Group (MBG) began its journey as a small manufacturing company with a clear vision: to deliver high-quality manufacturing solutions with a commitment to innovation, sustainability, and customer satisfaction. From the start, Datuk Lee Fook Yuen, the Executive Chairman of MBG, played a pivotal role in shaping the company’s direction. His vision was not merely about business success; it was about building a company that prioritized ethical practices and environmental responsibility. Datuk Lee often says, "Our brand must stand for more than just products—we must represent progress, sustainability, and innovation."

This strong foundation allowed MBG to grow steadily while staying true to its core values. Over the past decade, MBG has evolved significantly, driven by Datuk Lee’s leadership and the company’s focus on maintaining excellence across all aspects of its operations.

The Early Years (2004-2008): Laying the Groundwork

The initial years were crucial in laying the groundwork for MBG’s growth. Starting with a 28,000 square foot plant and 100 employees, MBG’s core activities revolved around tufting brush making, reflecting the company’s deep roots in precision engineering. Datuk Lee's early commitment to implementing a Quality Management System set the tone for the company’s future. His belief in building a culture of excellence and reliability became a guiding principle during these formative years.

MBG emphasised the development of human resources and expanding the company’s capabilities. This focus on growth allowed the company to establish a strong reputation for quality and reliability in the manufacturing industry, laying the foundation for future success.

Expanding Capabilities (2009-2013): Growth and Innovation

By 2009, MBG had outgrown its initial operations and expanded into a 70,000 square foot plant with a workforce of 360 employees. This period was marked by a surge in growth and innovation. Datuk Lee’s commitment to pushing the boundaries of technology was evident with the introduction of knitting conductive brush and overmould technology, showcasing MBG’s drive to lead the market with cutting-edge solutions.

The company’s diversification into injection moulding processes and brush assembly also underscored the company’s core value which is a forward-thinking approach to innovation. MBG continued to strengthen its operational capabilities, always with a focus on sustainable and efficient manufacturing processes. “Innovation is at the heart of what we do,” Datuk Lee emphasised during this period. “But innovation must also consider the impact we leave on the world—it’s about creating better products and a better future.”

Early Challenges and Overcoming Obstacles

The early years were not without challenges. MBG faced stiff market competition, the need to build a solid customer base, and the pressure of maintaining high product standards. But Datuk Lee’s strategic thinking and perseverance proved invaluable in navigating these obstacles. “Challenges are inevitable, but they’re also opportunities to refine your vision and prove your commitment,” Datuk Lee often says when reflecting on those early days.

By focusing on reliability, customer satisfaction, and an unwavering commitment to excellence, MBG quickly built a reputation for delivering high-quality products. This reputation helped set the stage for future growth, as the company began to expand both its capabilities and its market presence.

Strategic Development and Innovation (2009-2013)

To further cement its leadership in the manufacturing industry, MBG established a Research and Development (R&D) department, along with Project Management, to drive the company’s innovation agenda. This period saw the introduction of supply chain management to enhance operational efficiency, as well as the company’s expansion into sub-assembly of household appliances.

Process automation and IT management also became significant focus areas, helping to improve productivity and ensure quality control. MBG not only expanded its product offerings but also advanced its internal systems to create a streamlined and efficient operational framework. This foundation of strategic innovation set the stage for the company’s future growth.

Setting the Stage for Future Growth

One of the most significant milestones during MBG’s first decade was the successful localization of manufacturing operations in the Philippines. This marked MBG’s entry into international markets, a move that was both a strategic and bold step for the company. Datuk Lee’s vision to diversify into new markets allowed MBG to cater to a broader range of industries and customers, expanding the company’s global footprint.

During this period, MBG also invested in advanced systems and technologies such as the Manufacturing Execution System (MES), which streamlined operations and improved workflow across the company. By building a sustainable and scalable business model, MBG was able to adapt to market changes and demands while maintaining its focus on sustainability and innovation.

Commitment to Sustainability and Ethical Practices

Sustainability has always been a core value for MBG, driven by Datuk Lee’s belief in responsible manufacturing. Throughout the company’s growth, there has been a continuous effort to minimise environmental impact through responsible manufacturing practices. MBG implemented safety, health, and environmental policies that align with global standards, ensuring the company meets the highest benchmarks in sustainability.

Datuk Lee’s personal belief in this area has been a driving force behind the company’s mission to foster a culture of sustainability. “Sustainability isn’t just a goal—it’s a responsibility,” he said. MBG’s initiatives to promote sustainability, both internally and among stakeholders, have helped the company lead by example in the manufacturing industry.

Reflecting on a Decade of Progress

As MBG celebrates its 10-year milestone, it is a moment to reflect on the progress. From a small local enterprise to a recognized player in the international manufacturing market, MBG has achieved numerous milestones, all contributed by the dedication and hard work of MBG’s employees, coupled with the vision of Datuk Lee. This has propelled the company forward, allowing it to reach new heights.

These foundational years have not only been about growth but about setting the stage for future innovations and expansion.

MyBrush Group: A Journey of Vision and Dedication

Datuk Lee Fook Yuen’s journey from starting a small local business to leading a globally recognized manufacturing powerhouse is a testament to vision, determination, and excellence. His story is one of transforming ambition into reality, demonstrating that with the right leadership, a commitment to innovation, and a dedication to quality, even the loftiest goals can be achieved. As MyBrush Group continues to shape the future of manufacturing, Datuk Lee’s legacy of ambition and innovation will undoubtedly inspire future generations to dream big and achieve even greater heights.

His vision for the future includes expanding the company’s global footprint and continuing to develop solutions that meet the needs of a rapidly changing world.